Little Mo Wine & Spirits

Problem: Little Mo Wine & Spirits is a wine shop in Lefferts Gardens, Brooklyn, seeking a brand identity that would both fit in (and stand out) in their new neighborhood.

Solution: to create a name mark that reflected the phrase “I’ll have a little mo’ wine.” I worked with the client to develop a logo that encapsulated the feeling of the last few sips in a glass of wine. The logo was then hand painted by local sign painters on their storefront.

Date: 17.09.2015